BANCOMAT Pay

The European Union is home to a comprehensive digital infrastructure and robust consumption potential. As of 2023, the EU population reached 448 million, with an internet penetration rate as high as 90%. With per capita e-commerce expenditure significantly exceeding the global average, consumers demonstrate strong purchasing power.

Against this backdrop, the Italian market's performance is particularly prominent. In 2024, per capita e-commerce spending in Italy is projected to reach USD 3,210, far above the global average of USD 1,460, reflecting Italian consumers' strong appetite for high-quality products and online shopping. In fact, Italian shoppers have long shown a preference for premium products, luxury goods, and cross-border purchases. In 2023, Italy's per capita e-commerce expenditure reached USD 2,970, among the highest levels within the EU and more than double the global average. This consumption profile is closely linked to Italian consumers' enthusiasm for high-end categories such as fashion and luxury goods, and also benefits from Italy's mature digital payment system and open consumer mindset.

In the Italian domestic payment ecosystem, BANCOMAT Pay plays a significant role as a digital payment service launched in January 2019 by BANCOMAT, the country's leading debit card brand. This service enables users to complete payments via mobile banking apps or the BANCOMAT Pay app. Before using the service, cardholders are required to activate online banking services with their bank.

Through extensive partnerships with banks and deep localisation, BANCOMAT Pay has established a strong position within Europe's highly bank-centric payments market. By leveraging existing banking infrastructure and strong consumer trust in financial institutions, the platform has been able to scale rapidly. This model is particularly effective in markets with mature banking systems and high levels of user trust in banks.

As of 2023, the number of BANCOMAT cards in circulation in Italy reached 31 million, while approximately 11.5 million users had activated and used BANCOMAT Pay, demonstrating the broad penetration within the domestic market.

BANCOMAT Pay remains focused on supporting the everyday transaction needs of Italian consumers by providing secure and convenient payment and money transfer services nationwide. Its services cover a wide range of use cases, including digital payments, cash withdrawals and peer-to-peer transfers, with the aim of building a comprehensive and reliable digital payments network while continuously enhancing the user experience.

As a digital payments brand built around the principles of reliability, innovation, and security, BANCOMAT Pay continuously responds to the needs of banks, customers, and merchants, striving to make payment processes simpler, faster, and more secure. Through consistent and practical efforts, the platform is steadily strengthening public trust.

To support ongoing business development, BANCOMAT has established a collaborative network with over 400 partners, including banks, industry organisations, technology companies, commercial operators, and Italian and European public institutions. Supported by this powerful partnership system, BANCOMAT and its banking partners jointly invest in the innovation and modernisation of Italy's digital payments industry, working hand-in-hand to build the future of digital transactions in the country.

Properties

The following table lists the product properties supported by BANCOMAT Pay:

User experience

Note: The following payment flows on different terminals are for reference only. For supported merchants' terminal types, consult Antom Technical Support.

The following screenshots show the journey of paying with BANCOMAT Pay:

1. The buyer selects BANCOMAT Pay to pay.

2. The buyer enters the phone number.

3. The buyer receives a payment notification from the BANCOMAT Pay app.

4. The buyer confirms the payment result.

5. The buyer is redirected to the merchant's result page.

FAQ

1. Is the online payment process easy with BANCOMAT Pay?

When making an online payment, users simply enter their registered mobile phone number at checkout to verify their identity, without needing to input or remember bank card details. A confirmation notification is then sent directly to the user's linked mobile device, and the transaction is completed immediately once authorised. This process improves transaction efficiency by simplifying the payment steps.

2. How extensive is the market coverage and user base of BANCOMAT Pay in Italy?

BANCOMAT Pay benefits from the long-established market presence and strong brand recognition of BANCOMAT within Italy's payments sector, giving the platform a significant network advantage. As one of the major payment networks in Italy with 40 years of history, BANCOMAT processed approximately 3 billion transactions in 2023, with around 30 million bank cards in circulation across the country. This extensive user base and mature payment infrastructure have provided a strong foundation for the rapid expansion of BANCOMAT Pay, enabling the platform to reach a large number of potential users quickly while achieving broad acceptance among offline merchants throughout Italy.

3. Is BANCOMAT Pay only available to Italian consumers?

Yes. BANCOMAT Pay is currently mainly available to consumers within Italy. To use the service, users must link both a valid Italian IBAN bank account and an Italian mobile phone number. Therefore, BANCOMAT Pay is currently available only to eligible holders of Italian bank accounts.