Touch 'n Go

In Malaysia's thriving digital payments market, e-wallets are demonstrating strong growth momentum. Data shows that in 2024, the penetration rate of digital payments in Malaysia reached 67%, with a user base of approximately 22.9 million. E-wallets accounted for 37% of online transactions, and this share is projected to continue rising through 2030. In this rapidly expanding market, leveraging its distinct market positioning and extensive user base, Touch 'n Go eWallet stands out as one of the most popular mobile payment methods.

The success of Touch 'n Go eWallet stems from its deep understanding of Malaysian consumers' payment habits. Initially launched in 1997 as a prepaid card for highway tolls and public transport, it evolved into an e-wallet in 2017 and rapidly accumulated over 22 million users. In other words, on average, two out of three Malaysians have used the service before, reflecting its remarkable penetration.

Compared to other mobile payment methods in Malaysia, the unique advantage of Touch 'n Go eWallet lies in its deep integration with everyday life. As the designated payment service provider for Malaysian highway tolls, it covers almost all vehicle users. This high-frequency, essential use case ensures steady user engagement. In addition, the wallet has expanded into e-commerce, retail, bill payments, and more scenarios, forming a comprehensive payment ecosystem.

For merchants planning to enter the Malaysian market, Touch 'n Go eWallet offers a unique gateway to connect with local consumers. Touch 'n Go eWallet supports transaction limits of up to MYR 20,000 per transaction and MYR 25,000 per month, fully catering to a wide range of needs from daily expenses to mid- and high-value purchases.

Properties

The following table lists the product properties supported by Touch'n Go eWallet:

[1] Go+: It is similar to Yu'E Bao.

User experience

Note: The following payment flows on different terminals are for reference only. For supported merchants' terminal types, consult Antom Technical Support.

The following screenshots show the journey of paying with Touch'n Go eWallet:

FAQ

What is the position of Touch 'n Go eWallet in Malaysia's mobile payment market？

Touch 'n Go eWallet is one of the largest and most popular e-wallets in Malaysia. With over 22 million users, it is a leader in the local e-wallet market. Leveraging the established user base of the Touch 'n Go highway payment card, it offers immediate access to nearly all vehicle users, giving it a head start that other e-wallets cannot replicate.

What are the key spending characteristics of Touch 'n Go eWallet users?

Touch 'n Go eWallet users tend to make frequent payments across a wide range of scenarios. Deeply embedded in everyday use cases such as highway tolls and public transport, its user engagement level is well above the industry average. Users are accustomed to using it for transactions, including online shopping, bill payments, and retail purchases.

What value does Touch 'n Go eWallet offer to cross-border merchants?

For cross-border merchants, Touch 'n Go eWallet provides a direct gateway to Malaysia's mainstream consumer base. Its digitally savvy users include a high concentration of car owners with strong spending power, enabling overseas merchants to quickly build visibility and market traction in Malaysia.

How do I optimise payment conversion after integrating Touch 'n Go eWallet via Antom?

We recommend that you prominently display the Touch 'n Go eWallet logo at checkout and leverage its auto debit feature for recurring payments. Data shows that clear payment guidance, combined with users' trust in the wallet, can effectively improve order conversion rates.

If you aim to efficiently expand into the Malaysian market, Touch 'n Go eWallet is a must-have payment method for you. Contact Antom payment experts now to tailor an integration solution for your needs.