Przelewy24

Studies by Gemius show that fast bank transfers play a key role in Poland's e-commerce payment landscape, ranking as the second most popular payment method, used by approximately 64% of online shoppers. Notably, among consumers who chose fast transfers, 46% selected Przelewy24 as their most frequently used payment platform.

This preference reflects Przelewy24's strong position as a mainstream e‑commerce payment gateway in Poland. As one of Poland's leading online payment operators, Przelewy24 (also known as P24) has been a key driver of payment innovation since its establishment in 2004. Over the years, Przelewy24 has received multiple industry accolades, including Best BNPL product at the 2022 E-commerce Poland Awards, Company of the Year in the Cashless World in 2024, and the Forbes Diamonds 2024 award. As the first payment service provider in Poland to enable direct bank transfer payments, Przelewy24 offers consumers a seamless way to complete online transactions directly from their bank accounts, helping explain why it is the preferred platform of nearly half of fast transfer users.

In terms of the payment flow, consumers are redirected to the Przelewy24 interface at checkout, where they select their bank and log in to online banking to authorise the transaction. This process requires the buyer's email address in advance, which merchants can provide via the Antom system or collect through Antom-hosted pages before submission to Przelewy24. As a real-time online transfer tool, Przelewy24 provides immediate payment confirmation, ensuring a smooth and efficient checkout experience.

Currently, Przelewy24 supports 165 Polish banks, covering the vast majority of financial institutions in the country. Market research shows its strong brand penetration: 91% of consumers are familiar with the platform, and 72% of e‑commerce shoppers have used it. As of 2024, Przelewy24 has earned the trust of more than 300,000 business partners.

Online payment systems are a cornerstone of modern e‑commerce infrastructure. As of 7 October 2025, Przelewy24 had processed over 4 billion transactions. In the payment industry, system reliability, fintech integration, and operational flexibility are widely regarded as key drivers of long-term competitiveness.

As a result, with strong market recognition, extensive banking coverage, and a large user base, Przelewy24—together with PayU and BLIK—stands as one of Poland's three dominant payment methods, making it an indispensable local payment option for merchants seeking to establish or expand their presence in the Polish market.

Properties

The following table lists the product properties supported by Przelewy24:

User experience

Note: The following payment flows on different terminals are for reference only. For supported merchants' terminal types, consult Antom Technical Support.

The following screenshots show the journey of paying with Przelewy24:

FAQ

1. What are the characteristics of Polish online shoppers?

Polish online shoppers exhibit distinct characteristics: the primary consumer group consists of urban residents aged 35–49, who possess strong purchasing power and are accustomed to omnichannel shopping. In terms of scale, approximately 30 million Polish internet users (78%) engage in online shopping. Notably, demand for cross-border shopping continues to rise, with 41% of consumers having made purchases on overseas platforms, representing a 5% increase year over year.

2. How does Przelewy24 meet the diverse payment needs of consumers?

To adapt to Poland's diverse e-commerce payment environment, Przelewy24 provides a comprehensive suite of payment solutions. The platform supports instant transfers from 165 Polish banks, covering the vast majority of financial institutions and ensuring that local consumers can complete payments using their familiar bank accounts. In response to the growing cross-border shopping trend, Przelewy24 offers secure and convenient cross-border payment services. To accommodate the omnichannel shopping needs of high‑spending consumers aged 35–49, the platform also provides various flexible options such as installment plans and deferred payments. Currently, these services have gained the trust of and are adopted by 300,000 merchants.

3. Is the Przelewy24 payment process convenient?

The Przelewy24 payment process is designed to be simple, efficient, and user‑friendly, fully aligned with Polish consumer habits. After selecting Przelewy24 at checkout, consumers only need to choose their bank and log in to their online banking account to authorise the payment. Transaction details are automatically pre-filled, eliminating the need for manual entry. If a merchant integrates Przelewy24 through Antom, consumers can select their bank directly on the merchant's page, avoiding redirection and further streamlining the process. Additionally, as a real-time online transfer tool, Przelewy24 provides instant confirmation of payment results. The process requires only a pre‑registered email address, with no need to complete additional complex forms, ensuring a smooth and seamless checkout experience.