PicPay

The digital wallet market in Brazil has grown rapidly in recent years, becoming an indispensable part of the country's payment ecosystem. Reports show that digital wallet adoption in Brazil is among the highest globally, at 85%, and most users are satisfied with the experience.

As an important player in this thriving market, PicPay has continued to evolve since its founding in 2012. Initially focused on QR code and peer-to-peer (P2P) transactions, PicPay gradually transformed into a comprehensive digital banking solution in the 2020s. Today, its services encompass e-wallets, bill payments, credit cards, loans, insurance, and more, steadily consolidating its leadership in Brazil.

Known for its accessibility, PicPay allows users to complete online and offline purchases effortlessly. It is particularly popular among younger consumers, with 36 million monthly active users.

As one of the largest digital payment platforms in Brazil, it has over 55 million registered accounts. On 23 July 2021, PicPay announced the acquisition of Guiabolso, an open banking fintech pioneer in Brazil. This strategic move further strengthened PicPay's position within the digital wallet ecosystem.

PicPay is also a very influential brand. Research indicates that its brand awareness among users aged 18–65 is 84%, making it one of the most recognised and preferred digital wallets among Brazilian consumers, especially for young consumers.

Committed to supporting users' everyday needs, PicPay operates an integrated business model built around five core pillars: social, digital wallet, financial mall, PicPay Store, and advertising. By deeply integrating financial services with social functions, PicPay has created strong network effects among users, merchants, and brands, driving collaboration across business sectors and setting a benchmark for innovation in Brazil's e-wallet industry.

Properties

The following table lists the product properties supported by PicPay:

User experience

Note: The following payment flows on different terminals are for reference only. For supported merchants' terminal types, consult Antom Technical Support.

The following screenshots show the journey of paying with PicPay:

Web

1. The buyer selects PicPay to pay.

2. The payment QR code is displayed on the page.

3. The buyer uses the PicPay app to scan the QR code on the page.

4. The buyer confirms the order information.

5. The buyer reviews the payment result.

6. The buyer is redirected to the merchant's result page.

App

1. The buyer selects PicPay to pay.

2. The buyer is redirected to the PicPay app.

3. The buyer confirms the order information.

4. The buyer reviews the payment result.

5. The buyer is redirected to the merchant's result page.

FAQ

1. What services does PicPay offer?

• Payments and transfers: These are PicPay's core services. Users can pay in physical stores across Brazil using QR codes, shop online, make instant P2P transfers, and pay bills.

• Financial services: PicPay has evolved into a full-featured digital bank, offering PicPay-branded credit cards, flexible personal loans, and a variety of insurance products.
• E-commerce and networking: The platform integrates a financial marketplace where users can purchase products and access exclusive discounts. Built-in social features enable interaction among users, friends, and brands, creating a distinctive social shopping experience.

2. Is PicPay secure?

Yes. PicPay is certified under the PCI DSS (Payment Card Industry Data Security Standard) and is recognised as a participating organisation in the PCI Security Standards Committee.

3. Is there a fee to register a PicPay account?

No. Registering and opening a PicPay account is completely free of charge.

4. In which payment scenarios can PicPay be used?

• In-store retail payments: PicPay is accepted by over 1.5 million partner merchants across Brazil. You can pay via QR code at restaurants, petrol stations, supermarkets, and retail stores nationwide.

• Online shopping: PicPay is available on many e-commerce websites and mobile apps in Brazil, enabling fast and easy online checkout.

• Bill payments and public services: PicPay allows users to pay their electricity, water, telecommunications, and other utility bills directly through the platform.
• Personal transfers: PicPay supports instant, free P2P transfers to friends or family at any time.