OVO

As one of Southeast Asia's most dynamic and high-growth markets, Indonesia has become a focal point for global e-commerce and digital payments in recent years. Within the country's rapidly evolving e-wallet landscape, several consumer trends have emerged. Online shopping and everyday spending remain the primary use cases, while digital content purchases and public service payments are becoming increasingly common. Different age groups also demonstrate distinct usage patterns: younger consumers tend to embrace emerging digital consumption scenarios, whereas older users rely on e-wallets more heavily for daily lifestyle and utility services.

According to Statista, more than 89% of Indonesian respondents used e-wallets for online shopping in 2022. The firm further projects that Indonesia's e-wallet user base will grow by 42.07% between 2024 and 2028, with the total number of users expected to surpass 200 million by 2028, reaching a new record high.

Since its launch in 2017, OVO has established itself as one of Indonesia's leading e-wallet brands, accumulating approximately 110 million users in the process. The platform has partnered with more than 6,000 merchants to provide consumers with an accessible and secure alternative to cash by reducing risks associated with counterfeit currency, cash loss, and change handling. OVO also offers a rewards programme that allows users to accumulate points through spending and redeem them for payments at a 1 point to IDR 1 ratio. In addition, the platform regularly introduces exclusive promotions and discounts to further strengthen user engagement. According to third-party data tracking e-wallet activity in Indonesia, OVO ranks second among the country's leading e-wallet platforms. Its secure, reliable payment performance and seamless user experience have earned broad recognition among Indonesian consumers.

Properties

The following table lists the product properties supported by OVO:

User experience

Note: The following payment flows on different terminals are for reference only. For supported merchants' terminal types, consult Antom Technical Support.

The following screenshots show the journey of paying with OVO:

FAQ

1. Why do Indonesian consumers trust OVO?

OVO ensures payment security through multiple layers of protection. Every transaction requires authentication via personal PIN or biometric verification, such as fingerprint or facial recognition. In addition, the platform restricts account access to a single authorised device to prevent unauthorised logins. OVO also applies transaction and daily spending limits to better manage potential financial risks.

2. Why do Indonesian consumers use OVO so frequently?

OVO's popularity is closely tied to its strong alignment with local consumer habits and everyday spending needs. Its high-frequency usage is driven by four key benefits:

1. Users earn OVO Points for purchases made with participating merchants across Indonesia;

2. Consumers can access a wide range of local promotions and exclusive merchant offers through the OVO app;

3. OVO Points can be redeemed directly for payments at participating merchants;

4. The platform allows users to easily track and manage spending, supporting greater visibility over daily expenses.

3. Where can OVO be used in Indonesia?

OVO is widely accepted across a broad range of everyday use cases in Indonesia, including food delivery, offline retail payments, financial services, transportation, and utility bill payments. Users can also enjoy various promotions and rewards when paying through OVO's partner merchants and service providers.

4. What long-term value does integrating OVO offer merchants expanding in Indonesia?

Indonesia is one of Southeast Asia's fastest-growing digital payment markets, with the government actively promoting digital payment adoption in underserved and regional areas. As the country's leading e-wallet platform, OVO's user reach has been expanding across both urban and emerging markets. By integrating OVO, merchants can capture demand across retail and O2O consumption scenarios while gaining access to Indonesia's growing digital consumer base, including users in lower-tier markets. Through Antom, merchants can also seamlessly connect with global acquiring infrastructure, establishing a strong localised payment infrastructure for long-term expansion across Indonesia.