A merchant's guide to LINE Pay Thailand

Thailand is on the road to becoming a cashless society, driven by increasing smartphone penetration and government initiatives promoting cashless transactions. In 2023 alone, there were around 116.5 million e-wallet accounts in Thailand. With Thailand's population of 71.7 million, this means some citizens have more than one e-wallet account.

Digital wallets like LINE Pay thrive in this environment, meeting the growing demand for secure, fast, and user-friendly payment options. Imagine splitting a dinner bill, paying for groceries, and sending money to friends, all with a few taps on your phone. That's the kind of convenience LINE Pay brings to its millions of users in Thailand.

Withover 54 million LINE app users in Thailand, accounting for 75% of the country's population, LINE Pay has become a trusted and widely adopted payment method for everyday Thai users and businesses alike. For online merchants who want to expand globally, accepting LINE Pay payments is a strategic way to win Thai online shoppers.

What is LINE Pay Thailand?

LINE Pay is a comprehensive digital wallet service integrated into the popular LINE messaging app. As a mobile payment service, LINE Pay allows users to perform various transactions, such as:

• Paying for goods and services at online stores
• Making in-store payments via QR codes
• Sending money to friends or family
• Paying utility bills or subscriptions
• Managing spending through its intuitive "Wallet" tab

LINE Pay's integration within the LINE app makes it accessible to millions of existing LINE app users, reducing the need for additional downloads or separate sign-ups. Its seamless design encourages frequent use and simplifies transactions, especially for those already familiar with the LINE app ecosystem.

What are the key features of LINE Pay Thailand?

1. Digital wallet

The "Wallet" tab in the LINE app is a central hub for all LINE Pay activities. Users can store funds in the digital wallet, view their balance, and manage transactions effortlessly. This feature also tracks spending history and lets users set monthly budgets.

2. Quick payments, online and offline

LINE Pay supports quick payment processes that require just a few taps, offering convenience to users and merchants alike. It is widely accepted at online stores and offline payment platforms across Thailand, and can be integrated into point-of-sale (POS) systems. Even night market vendors in Bangkok display QR codes that can be scanned with LINE Pay and other e-wallets.

LINE merchants can accept payments by generating a static or dynamic QR code[1] . Vendors with physical stores can apply to receive a mountable terminal or a shop app from LINE, while online stores and e-commerce platforms can integrate LINE Pay into their sites or apps using the LINE Pay API or a payment platform like Antom.

3. Merchant marketing support

Users can save their favourite merchants in the app to make repeat purchases even faster. They can also add merchants as their 'friend' on the app, which allows the merchant to send them messages in the future, such as product information and personalised, downloadable marketing vouchers. According to LINE, almost all users who friend a merchant on the app have used vouchers or participated in promotions.

Source

Merchants with LINE Official Accounts can send 500 messages a month for free, 10,000 messages a month for USD10, or 40,000 messages a month for USD40.

4. LINE Premium ID

For US$12 a year, merchants can customise their LINE ID number with a string of 18 characters or less — for example, @line_cafe. However, this service is not available to LINE users in the European Union, Indonesia, Singapore, and USA.

5. Cross-border payments

LINE Pay facilitates cross-border payments, making it ideal for international transactions and online shopping across borders. Thai consumers can pay at online stores supported by LINE Pay in other countries, addressing challenges related to payment obstacles and cart abandonment. This makes digital wallet payments accessible for Thai consumers who like to shop for global brands or find products from outside their country.

6. Money transfers to friends

With LINE Pay, sending money to friends is easy — you can directly transfer funds to another user's LINE Pay account. This feature is great for splitting bills, sharing expenses, or gifting money, all without needing physical cash. Say you've just finished a group outing. You can quickly pay your friend back for your meal share by entering their LINE ID and transferring funds directly.

How do you set up LINE Pay Thailand?

Getting started with LINE Pay is simple. Just follow these steps:

1. Run LINE Pay. Open the LINE app on your phone and navigate to the "Wallet" tab. If LINE Pay isn't enabled, follow the on-screen instructions to activate your account. If prompted, confirm your phone number for additional security.
   
   
2. Add payment methods. Connect your preferred payment methods, such as debit or credit cards, to your LINE Pay account. For local users in Thailand, the Rabbit LINE Pay integration allows additional convenience for public transport payments.
   
   
3. Load funds. Transfer money into your LINE Pay wallet balance using a linked bank account or card. Depending on the merchant's settings, you can also pay directly without loading funds. To view your balance, go to the "Wallet" tab and tap "My Balance".
   
   
4. Configure security settings. Set up a secure PIN or biometric authentication to protect your transactions and wallet data. This ensures your account is secure even if your phone is lost or stolen. To manage these settings, go to the LINE Pay settings menu and choose "Security Settings".

Anyone who creates a LINE Pay account can be a LINE merchant by filling out an application form. Once accepted, you can access LINE features for merchants, such as generating a QR code for your online store.

• How do Thai consumers use LINE Pay for payments?
• Online payments. For online stores, simply select LINE Pay as the payment option at checkout. You'll be redirected to the LINE Pay interface to confirm the transaction. Once approved, payment is instantly processed, and you'll receive a notification in the LINE app. To keep track of past transactions, you can view your purchase history in the "Wallet" tab.
  
  
• Offline payments. Users can pay via QR code scanning or NFC-enabled devices at physical stores accepting LINE Pay. Simply open the LINE Pay wallet, select the scan feature, and scan the merchant's QR code to complete the payment. For frequent transactions, you can set up preferred stores in the app to speed up the payment process.
  
  
• Money transfers to friends. To send money to friends, open the "Wallet" tab, select the "Send Money" option, and enter the recipient's LINE ID or mobile number. Add the desired amount and confirm the transfer using your security PIN. For added convenience, you can also create a list of frequent recipients in the app.
  
  
• Cross-border transactions. LINE Pay allows users to shop internationally at supported merchants. For example, if you're visiting other Southeast Asian countries, you can use LINE Pay at select locations or cross-border payment service providers. Make sure to enable international payments in your app settings before traveling.

What are the benefits of LINE Pay?

• Convenient payment options. LINE Pay offers a smooth payment experience, eliminating the need for cash or card swipes. Its integration into the LINE app ensures payments are accessible to all its users, enhancing the user experience.
  
• Payment acceptance. Many merchants accept LINE Pay as a payment option, including online stores, restaurants, convenience stores, and even public transportation platforms in Thailand, such as Rabbit LINE Pay.
• Security and privacy.All transactions on LINE Pay are secured with encryption and multi-factor authentication, keeping your payment information private. This makes LINE Pay safe and reliable for everyday use.
• Multi-functional wallet. Aside from making payments, LINE Pay enables users to store loyalty points, manage money, and track spending. It's a complete money management solution housed in the LINE app.
• Addressing payment barriers. LINE Pay eliminates many common payment obstacles, such as needing cash, and long payment processing times.

What are the benefits of LINE Pay for merchants?

Merchants that offer LINE Pay among their payment options can gain access to over 54 million LINE app users in Thailand and 182 million LINE users globally. The payment acceptance process is simple and enables businesses to attract more customers by offering convenient payment options.

Merchants can also benefit from LINE Pay's advanced features, like promotional campaigns and integration with loyalty programmes.

Give Thai consumers a smoother checkout experience with LINE Pay Thailand and Antom

As e-wallets continue to dominate Thailand's payment landscape, the LINE Pay e-wallet stands out for its direct integration with the LINE messaging app, advanced QR-code scanning and money management features, and widespread acceptability with both online and offline merchants.

For e-commerce merchants looking to expand to Thailand, leveraging the LINE Pay e-wallet not only grants access to an extensive customer base, but also streamlines payment processes crucial for business growth in Asia.

This is where Antom can help. With Antom, you can access an ecosystem of hundreds of payment methods including the LINE Pay e-wallet.

With our deep market expertise, extensive partnerships network, and comprehensive payment technologies, Antom can help your business boost revenue and serve your global customer base. Contact us to learn more about offering the LINE Pay e-wallet and other payment methods around the world.