Expand into Indonesia seamlessly with GoPay e-wallet

Digital wallets are on the rise in Indonesia, unlocking a world of financial possibilities for millions of people.

Spread across the archipelago's 17,000 islands, 48% of Indonesia's adult population remains unbanked. Many live too far from bank branches or ATMs to open a bank account – but with just a phone and an Internet connection, they can buy and pay using e-wallets.

Some 96% of Indonesians say they've used e-wallets, and that number is only growing as e-commerce booms. For businesses looking to crack the Indonesian market, tapping into digital wallets as a payment method is no longer optional.

GoPay is one of the leading players in Indonesia's e-wallet landscape – 58% of consumers use it regularly and another 71% have used it at least once. GoPay's parent company, GoTo Group, has over 63 million active transacting users, an extensive and ready-to-spend consumer pool that businesses can't overlook.

Here's what you need to know about GoPay, and how this payment solution can support your business growth.

What is GoPay, GoTo's popular payment app?

GoPay is an e-wallet service that was first launched as part of Gojek, an Indonesian multi-service platform for transport, food delivery, online shopping, and more. Today, it offers a seamless payment experience that extends beyond the Gojek superapp and even offline.

In 2023, GoTo Group officially rolled out GoPay as a standalone app on Android and iOS. This move has enabled GoPay to reach more consumers, especially non-users of Gojek and Tokopedia (an e-commerce platform under the GoTo Group). In a country with over 97 million unbanked people, this digital wallet is breaking down barriers to financial inclusion, empowering more Indonesians to transact easily.

Like most e-wallets, GoPay allows users to store funds and make payments for a wide range of services. Convenience is the name of the game – GoPay users can pay online or in-store simply by scanning a QR code.

Topping up credit is just as convenient with GoPay – users can reload not only through online banking, but also at minimarts and petrol kiosks. Even the app itself has been designed to be lightweight, freeing up storage space for those with low phone capacity. It's no surprise that GoPay commands the largest market share among e-wallets in Indonesia.

Key features of GoPay

Despite being lightweight, the GoPay e-wallet is packed with features to simplify and safeguard the payments process. These include:

• Seamless integration with Gojek and Tokopedia: GoPay is deeply integrated into both the Gojek and Tokopedia platforms. Customers can use the e-wallet to pay for services such as ride-hailing and food delivery on Gojek, and for a wide range of online shopping needs on Tokopedia.
• Online transactions: Beyond the GoTo ecosystem, customers can use GoPay at any merchant that accepts this payment method. It's as easy as selecting GoPay at checkout and scanning a QR code.
• In-store payments: Pay offline with your smartphone in any brick-and-mortar stores that accept GoPay. Simply click 'Pay' in the GoPay app and scan the merchant's QR code.
• Cashback benefits: Customers enjoy great incentives to use GoPay and get cashback. Since 2023, GoPay has expanded its rewards programme, GoPay Coins, beyond the GoTo ecosystem. Users can redeem GoPay Coins with every transaction at any online and offline merchant offering GoPay. These coins will then earn them discounts on future transactions.
• Advanced security features: With billions in transaction value passing through GoPay each year, user security is a priority. The e-wallet ensures secure transactions with a few key features:
  • PIN protection: Users must set up a six-digit PIN to authorise transactions. They will need to enter their PIN before making transfers, payments, or changing the mobile number linked to their account.
  • Biometric verification: If their phone supports Fingerprint or Face ID, users can enable biometric verification for an extra layer of security.
  • Transaction alerts: GoPay sends out real-time notifications for every transaction, allowing users to keep an eye on their account activity.

The benefits of using GoPay

There's a lot to love about GoPay – it's flexible, easy to use, and highly secure. Here's why this e-wallet is winning hearts among both merchants and consumers in Indonesia:

Widespread acceptance

GoPay is already accepted by over 900,000 merchants across Indonesia, both online and offline. This points to an extensive pool of consumers who use GoPay regularly and expect businesses they shop with to offer this payment method.

Exclusive rewards that boost customer loyalty

GoPay users get access to special deals, discounts, and cashback through GoCoins. For merchants that offer GoPay, this can incentivise customers to shop with you and keep them loyal.

Highly trusted by consumers

Indonesian consumers have high respect and loyalty for GoPay, with a YouGov survey on brand trust revealing that the e-wallet had a 10% lead over its closest rival. This trust is the result of GoPay's many measures to protect users.

For example, its money-back guarantee gives customers peace of mind against phone loss and cyber-attacks. Plus, the app has built-in machine learning algorithms that protect merchants against fraud and improve acceptance rates.

Robust customer care

Consumers can get answers to general queries via GoPay's User Helpand Merchant Assistance pages or reaching out to their call centre.

Getting started without fuss

Consumers only need to download the GoPay app on iOS or Android, set up a secure PIN, and start adding funds to their e-wallet.

Merchants can start accepting GoPay – QRIS code payments by registering through the recently launched GoPay Merchant app. Fill in your business info and take a selfie with your identification card, and you'll be able to create a QRIS code after registering successfully. Fun fact: this is Indonesia's fastest QRIS registration process!

An app tailored to business needs

GoPay is serious about simplifying financial services for businesses, and its latest GoPay Merchant app proves that. Launched in July 2024, this dedicated app for merchants packs a few first-of-its-kind features to make transacting safer and faster.

GoPay Merchant offers flexible disbursement, allowing you to withdraw funds at any time – even after store hours. This enables businesses to better manage cash flow and schedule automatic fund withdrawals.

Merchants on the app can also choose to use GoPay Spiker – a unique device that issues real-time voice alerts when customers make payment. Rather than manually checking the app, you can simply listen to the notifications to verify payments and reduce fraud risk.

Expand your business to Indonesia with Antom

E-commerce businesses must adapt to local payment methods, if they want to successfully unlock growth in Indonesia. Popular e-wallets like GoPay can help you offer payment convenience and build loyalty with a rich pool of tech-savvy consumers.

If you're wondering how to integrate Indonesia's diverse payment methods into your online store, Antom can help. With Antom, you can offer hundreds of payment methods to consumers in key markets all over the world – including GoPay.

With our deep market expertise, extensive partnerships network, and comprehensive payment technologies, we're ready to help your business boost revenue and support market entry to Indonesia and beyond. Contact us to learn more about GoPay and other payment methods around the world.