Boost

Amid the rapid adoption of electronic payments in Malaysia, e-wallets backed by domestic telecom operators show unique competitive strengths. Boost, launched in 2017 by telecom operator Axiata, is Malaysia's first e-wallet service provider. It has quickly accumulated 11 million users with its simple and user-friendly payment experience, solidifying its status as one of the fastest-growing local e-wallets.

Malaysia's electronic payments market is experiencing a period of rapid growth. By 2024, digital payment penetration had reached 67%, with a user base of approximately 22.9 million. As a leading local e-wallet, Boost has built its success on a nuanced grasp of domestic consumer habits. Through close integration across a wide range of online and offline scenarios, Boost has established a comprehensive payment ecosystem covering shopping, dining, transportation, and entertainment to deliver a one-stop payment solution to users.

The unique advantage of Boost lies in its extensive merchant network. From e-commerce platforms like Shopee and Lazada, to digital entertainment merchants such as PlayStation, Steam, and Spotify, to dining brands like Burger King, KFC, and Nando's, as well as transportation service providers including KLIA and RedBus, Boost is embedded in almost every aspect of daily life for Malaysian consumers. This wide coverage drives consistently high user engagement.

For merchants seeking to deeply penetrate the Malaysian market, Boost provides an ideal channel for reaching high-frequency payment users. It boasts a young, dynamic user base, with particularly strong spending power in online shopping and digital entertainment.

Properties

The following table lists the product properties supported by Boost:

User experience

Note: The following payment flows on different terminals are for reference only. For supported merchants' terminal types, consult Antom Technical Support.

The following screenshots show the journey of paying with Boost:

Figure 1. Payment process with Boost

FAQ

How is Boost different from other e-wallets?

Boost was created by Axiata, a leading Malaysian telecom operator, and is the first domestic e-wallet service provider. Its telecom background provides strategic advantages in user acquisition and scenario coverage, particularly in the seamless integration of communication services and payments.

What are the characteristics of Boost's user base?

As one of Malaysia's fastest-growing e-wallets, Boost has built a predominantly young and digitally savvy user base. They are digitally adept and active spenders, with particularly strong demand for digital content and online shopping.

What is the future growth potential of Boost in the Malaysian market?

Leveraging its telecom background and extensive coverage, Boost is expanding its influence in the digital payments market. Its deep collaborations with major e-commerce platforms and offline merchants provide significant support for businesses looking to expand in the Malaysian market.

What are the advantages of Boost in terms of technical integration?

Through Antom, you can integrate Boost's checkout and auto debit features in one go. Boost supports auto debit transactions with a monthly limit of up to MYR 50,000 and offers flexible refund options of up to 365 days, accommodating a wide range of business models.

If you are looking to engage young and active Malaysian consumers, Boost is a premium option for you. Contact Antom payment experts now for easy integration services.