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Michael Michelin, Senior Business Development Manager at Antom, shares how our A+ Rewards strategy empowers digital businesses to grow and seize untapped opportunities.
I always ask customers: do you want a few new customers, by adding a new payment method, or do you want to triple your customer base?
Antom's customer acquisition strategy is unique. Take, for example, our A+ Rewards Growth Engine. This is our digital marketing platform that connects you to our wide range of Alipay+ wallet partners, giving you direct access to hundreds of millions of consumers around the world.
As such, you can promote products and services right from within the app. For global brands that may need to add payment methods in regions they're not familiar with, this user acquisition strategy is very effective, because the rewards simply become a part of new users' digital wallet daily usage.
Hear more from Michael in our video below. To discover more about innovative customer acquisition with Antom, visit: www.antom.com and arrange to speak with one of our team.
Transcript
My name is Mike and I'm a Senior Business Development Manager at Antom, Ant International's merchant payment and digitisation services platform. As a payment service provider for some of the world's leading brands, Antom provides hundreds of key payment methods in global markets, including the US, LATAM, Europe and of course Asia.
Why should today's digital businesses pay attention to payments?
Digital businesses are at the forefront of innovation and when it comes to payments, digital businesses are expected to stay ahead, too.
Adapting to new consumer expectations all the time, new technologies and regulatory landscapes are just some of the challenges that these digital businesses face regularly.
We can look at digital content providers as an example. Whether it's streaming or books, gaming software, or even e-learning platforms, these businesses by their very nature tend to service a global audience. On one hand you have card-centric markets like the United States. On the other hand, you have an APAC audience that can go from more card-focused markets like Singapore, to markets where e-wallets are fast gaining traction, such as China, Indonesia, Thailand, and the Philippines.
What's so unique about Antom's customer acquisition strategy?
The question I always ask customers is: do you want to acquire a few new customers by adding a new payment method, or do you want to triple your current customer base?
Antom offers a customer acquisition strategy no other payment provider can. An example of that is our A+ Rewards Growth Engine, which is a unique digital marketing platform that connects to our Alipay+ wallets, giving you direct access to hundreds of millions of consumers via our network of wallet partners and globally.
This enables merchants to promote their products and services right from within the app, which they can then attribute to new user acquisition, directly to their marketing spend. For global brands that may need to add payment methods in regions they don't quite understand, this strategy is very effective, because the rewards fit seamlessly into their new users everyday e-wallet usage journeys.
What could be the next growth markets?
APAC is certainly top of the list when it comes to high growth regions. Antom is one of the best providers for that region, given that we are close to these markets compared to other key providers, such as in Japan, Korea, Singapore, Hong Kong, in Southeast Asia – Vietnam, Indonesia, Thailand, and Malaysia. Our extensive payment method offering, particularly local payment methods, plus our network of wallet partners help businesses cater to the region's growth and e-wallet usage. So, whether that is payment via scanning QR codes, local card networks, text messages, or social commerce, or any other kind of community engagement, Antom can help.
Expanding to emerging markets with a single API makes things a lot simpler as well. Ultimately, it's just making payments convenient and secure for our customers, and for our merchant brands to run their businesses efficiently and simply.
Besides APAC and Southeast Asia, we are hearing a lot of interest from Latin America, India, Middle East, and Africa. These vary really across different digital businesses, so I think the best way to tackle new market expansion and offer new payment methods is to speak with an Antom team member. Let us find a solution that works best for your business.
