About the author
Susan Chen is the Head of Key Accounts, CN at Antom, Ant International. She works closely with merchants across verticals including digital and gaming. Susan shares her insights on how top global brands think payments and beyond.
Antom works with many leading brands across industries around the world. And there’s something in common among these successful brands: they think payments, and beyond.
From e-commerce and logistics businesses to digital, travel and gaming, many businesses already know the value of payments in business strategies. Whether it’s elevating customer experiences, growing new revenues or expanding to new markets and new verticals, payments play a crucial role. And we are grateful for the trust our merchants place in Antom for all aspects of your business growth.
While seamless, secure, and flexible payment solutions remain critical, they are just one part of the equation. Businesses today can tap into value-added services such as advanced analytics, customer engagement tools, and integration capabilities that can drive broader business growth modern payment service providers (PSPs) increasingly offer.
At Antom, we believe in thinking beyond payments. So, it’s not just tapping into our payments platform to offer card, wallet and local payments, but leveraging our full suite of solutions designed around merchants’ needs. I’ll share a few examples but I think the best way to find out is to chat with the Antom team.
For example, our AI marketing solution A+ Rewards, helps brands effectively connect to millions of digital wallet users and build marketing campaigns more effectively across geographies and languages.
Antom Payment Orchestration (APO) is our AI routing solution that helps to make each transaction more cost-effective. Many merchants have encountered costly transactions because they have had to route payments via certain connections. APO connects to multiple acquirers across the world and has effectively helped save costs for some of the global brands we serve.
Fraud prevention and payment success are closely linked. Our Antom Shield AI risk management solution is an intelligent risk solution that not only keeps up with evolving fraud but also business needs. Antom Shield provides two levels of fraud protection. Firstly, using Antom’s risk management platform to implement overall risk coverage with the relevant risk rules in place.
Merchants can also delve into a deeper level to assess the risk level in real-time and make risk-based decisions by using machine learning and AI technology to analyse patterns. Over time, through learning fraud patterns, Antom Shield can help to optimise the risk settings, reducing the need to manually monitor and time or resources invested to keep out fraud. Learn about the top fraud trends global brands needs to watch out for.
Moreover, macroeconomic challenges, from inflation to shifting market dynamics, require businesses to prioritise adaptability and innovation. By looking beyond payments, businesses can create resilience, optimise costs, and unlock new opportunities in an ever-evolving global marketplace.
We recently partnered with Deloitte to put together an extensive Antom & Deloitte Global Trade Report delving into the changing global commerce landscape, uncovering challenges and opportunities with geopolitical, regulatory and trade route shifts. Complete with insights across verticals and strategies to tackle the new challenges ahead, the report is a worthwhile read as well as a practical guide to adapt to trade realities.
Now is the prime moment to future-proof operations as new market opportunities emerge, ensuring businesses are positioned for growth in an increasingly digital and globalised economy. And Antom can be your future-ready business partner.
Be sure to catch Susan’s conversation on Shaping Tomorrow’s Gaming Payments with NetEase Games.