“Antom is a perfect match for SoFast, helping us deliver great value and convenience to our customers and drivers. Antom’s EasySafePay not only provided an easy payments solution for wallet payments, but also made disbursement of funds to our drivers more seamless – it’s enabled our ‘Three-Win’ Strategy with Antom. We’re glad to have found Antom,” shared Ren Fei, General Manager, Operations Centre, SoFast.
SoFast, a subsidiary of SF International, is the largest third-party on-demand delivery service platform in China, providing extensive 24/7 delivery services for merchants, consumers and major commercial and logistics platforms. Its core business consists of intra-city delivery services for both businesses and individuals, as well as last-mile delivery services aimed at accelerating the speed of traditional logistics. SoFast boasts an expansive delivery network across China that covers takeaway, intra-city retail and other courier and delivery services.
In October 2024, SoFast was looking for a trusted cross-border payments partner to expand its logistics coverage to Hong Kong. In the meantime, it was also trying to optimise its payments operations and driver payments. "But expanding globally is easier said than done," Ren Fei quipped.
Ren Fei, General Manager, Operations Centre, SoFast shares how Antom has been driving impact for the leading on-demand delivery service platform
Liu Ming, Antom’s Business Lead for SoFast added, “we leaned in to learn more about SoFast’s challenges – from catering to various payments needs and cross-border requirements to enabling better business efficiencies. Firstly, the Antom team provided guidance on local financial regulations and compliance, as SoFast shared on their global expansion plans. Then, we worked on tailoring a payments solution which leverages our innovative Antom EasySafePay that helps solve SoFast’s three main challenges.”
As mobile payments become increasingly popular, consumers are getting used to paying with local e-wallets. However, traditional cross-border third-party payment channels often involve excessive page redirections, frozen screens, or app crashes, all of which can severely impact payment success rates and erode customer trust and conversion.
With Antom’s payments platform, SoFast’s customers can now pay how they like including via online checkout, QR code payment and cash-on-delivery (COD) payment upon delivery. EasySafePay further enhances every payment experience with:
New users can select and add their preferred payment method on the merchant page/app. Unlike most mobile payment flows, subsequent transactions will only require a quick confirmation and security check via Antom's risk control system.
EasySafePay helps circumvent drop-offs from multiple re-directs, a pain point with many mobile wallets. This smoother, simpler journey has helped SoFast deliver better user experiences, higher payment success and conversion rates.
For platform payments, fund settlement between delivery drivers and the platform typically relies heavily on offline operations and extensive manual data collection, which can be prone to errors. Not only does this negatively impact delivery efficiency, but also overall business operations.
Besides optimising wallet payments for its customers, Antom’s EasySafePay solution also enables easier payout for SoFast’s delivery drivers.
Liu Ming shared, “we noticed a wide adoption of AlipayHK wallet among delivery drivers, and wasted no time in using EasySafePay to optimise payments to drivers too. That’s the beauty of Antom’s solutions – being able to bring these small and beautiful changes to everyone in the entire payment ecosystem!”
EasySafePay helps drivers get paid faster by enabling:
Delivery drivers' earnings are directly credited to their linked AlipayHK e-wallet accounts. They can choose to withdraw funds instantly or spend them at any time, allowing them to earn as they deliver.
Drivers can quickly get started on SoFast. And once they start earning, they can also use the easy “swipe left and right” views to check details or buy equipment too.
As part of our “Three-Win” solution for SoFast, Antom has also fully digitalised SoFast's billing management, enabling seamless data syncing and further unifying payments.
This significantly shortened the reconciliation and settlement cycle – enhancing payments to drivers and also better capital flows. By focusing on three core capabilities – payment success rates, operational efficiency and local compliance and security – Antom isn’t just helping to solve delivery pain points; we’re working with SoFast to uplift on-demand delivery service industry too as they bring their service to more cities in the world.
“Being able to tap into Antom’s global acquiring capabilities and robust network in the financial sector will give us a great advantage as we expand to international markets. What’s even more important is that both Antom and SoFast share a deep focus on customer experience and a determination to perfect every detail. Such professionalism and dedication have also laid a solid groundwork for further partnership. We’re looking forward to greater milestones with Antom,” Ren Fei shared.