ShopeePay

Driven by the rapid evolution of Thailand's digital payment market, ShopeePay has emerged as a leading choice for local consumers' everyday shopping. With Thailand's internet penetration rate hitting 98%, ShopeePay has leveraged its deep integration with e-commerce to amass over 62 million users locally, making it an indispensable pillar of the country's online payment ecosystem.

As the digital wallet of Southeast Asian e-commerce giant Shopee, ShopeePay has grown rapidly since entering the Thai market in 2019. Its inherent e-commerce DNA provides users with a seamless shopping and payment experience directly within the platform, creating a closed-loop ecosystem. This offers merchants a unique ecosystem advantage to drive repeat purchases and build a stable customer base. Furthermore, ShopeePay has extended its services to include offline QR payments, mobile top-ups, and utility bill payments. By covering such a wide array of use cases, ShopeePay has established a comprehensive ecosystem that serves as a convenient, one-stop digital payment solution.

For merchants looking to scale in Thailand, integrating ShopeePay provides a direct link to one of the country's most dynamic online consumer groups. ShopeePay users feature distinct digital-first profiles: they are frequent online shoppers who constantly look out for platform promotions. These users are not only the core of Thailand's digital economy but also a primary engine of e-commerce growth.

On the security front, ShopeePay is fully licensed by the Bank of Thailand for electronic payments and maintains a comprehensive risk management system. This system integrates PIN and biometric authentication with 24-hour real-time transaction monitoring to ensure maximum payment safety.

As Thailand's e-commerce sector maintains robust growth, ShopeePay is a vital channel for merchants executing their Thailand market strategy, thanks to its massive user base and closed-loop ecosystem. Its unique platform advantages empower merchants to not only reach target audiences effectively but also foster long-term, stable customer relationships.

Properties

The following table lists the product properties supported by ShopeePay:

ShopeePay (MY)

The following table lists the product properties supported by ShopeePay (MY):

User experience

Note: The following payment flows on different terminals are for reference only. For supported merchants' terminal types, consult Antom Technical Support.

The following screenshots show the journey of paying with ShopeePay:

FAQs

1. How do Thailand's digital payment policies impact ShopeePay's growth?

Thailand's financial regulators have laid the regulatory groundwork for compliant digital wallets by issuing electronic payment service licenses. ShopeePay holds an official operating license from the Bank of Thailand, which is pivotal for ensuring compliant operations and building user trust. For merchants, this means accessing a locally regulated payment channel with a robust security framework, boosting consumer confidence at checkout and directly improving conversion rates.

2. What unique advantages does ShopeePay offer over other digital wallets?

ShopeePay's primary competitive edge is its native integration within the Shopee e-commerce ecosystem. Users can browse, order, and pay all in one place, creating high user retention and a seamless, closed-loop purchase journey. This seamlessness fosters stronger loyalty, providing merchants with a more consistent and reliable source of traffic.

3. Does ShopeePay support high-value transactions for cross-border e-commerce?

Integrating ShopeePay via Antom allows for transaction limits between THB 1 and THB 99,999, covering most e-commerce use cases in Thailand. From everyday essentials to premium goods, ShopeePay efficiently handles various price points to meet diverse sales requirements.

4. How can I use ShopeePay to boost my sales?

ShopeePay users are highly responsive to in-app promotions. Merchants can capitalise on this by offering ShopeePay-exclusive incentives and limited-time discounts to attract this specific user base. By leveraging Shopee's massive built-in traffic, merchants have a prime opportunity to scale their overall sales performance.

5. What specific risk management features does ShopeePay provide?

Antom and ShopeePay have co-developed a comprehensive risk management system. In addition to ShopeePay's PIN and biometric authentication, Antom provides AI-powered risk management that monitors suspicious activity in real time. This proactively identifies and blocks fraudulent transactions, providing merchants with a dual-layer security net.

Tap into Thailand's most dynamic consumer base by integrating ShopeePay today. Contact our payment experts to receive your very own customised integration plan.