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Roseate Wagner, who heads our Antom Americas office, shares key insights on how payments drive growth. She also discusses the importance of tapping into Asia's opportunities in the fragmented payment landscape.
Adding payments to your business strategy in 2025 in fact means thinking beyond payments. What this means is that your strategy will include payment processing, risk management technology, efficiency, as well as valuable addons that power your customer experience, customer retention, and also overall business growth. For businesses expanding internationally, being able to handle cross-border payments efficiently can drive international growth and reduce friction in global commerce.
Furthermore, adopting payment technologies that streamline transactions such as real-time payments can help you manage your cash flow more efficiently. Revenue streams will be impacted by risk management, investment, regulatory compliance, and cost efficiency, especially when expanding to new markets, and these are all important factors to take into account.
That's why you should choose a payment partner that understands globalisation, cross-border transactions, and the demands around global commerce and payments preferences.
Hear more from Roseate in our video below.
Transcript
Why businesses should consider payments as part of their 2025 strategy
Payments aren't just about transactions. At Antom, payment as a strategy involves a holistic view of payments, including payment processing, risk management technology, efficiency. Beyond that, valuable addons that help businesses think beyond payments, such as customer experience, customer retention, and also overall business growth. Asia, for example, is a high growth region many global brands are interested in.
Can you tell us more about the Asia opportunity?
Asia is one of the fastest growing regions, but it's not easy to cater to the consumers in the region, given the fragmented payment landscape. Antom is in a very unique position to help businesses unlock this opportunity, given our extensive Asian payment methods coverage, our network of brand partners and wallet partners, as well as industry and government agencies.
What's important is understanding globalisation, cross-border transactions, and the demands around global commerce and payments preferences. Even if you don't, make sure you choose a partner that does. This is true for global brands, which a lot of brands are these days because once you're online, you're selling to the world.
One thing that's true anywhere in the world is that customers expect fast, intuitive, and secure transactions. Being able to meet those expectations will be essential.
What does adding payments to business strategy entail?
Adding payments to your business strategy means you think beyond just payments. This holistic view is important when you have a global business. First of all, you must get the right payment solution that lets you cater to your audience as the business expands internationally.
Offering diverse payment options becomes vital, to accommodate local preferences and regulations.
Being able to handle cross-border payments efficiently can drive international growth and reduce friction in global commerce.
Next is technology. Adopting payment technologies that streamline transactions such as real-time payments can help businesses manage cash flow more efficiently. Quicker payment processing means faster access to funds, which is crucial for scaling operations, reinvesting in growth and managing overall financial health.
Another key thing is revenue. Think of revenue as new revenue streams and what can impact revenue, such as risk management, investment, regulatory compliance, and cost efficiency, especially when expanding to new markets. Businesses need to be factoring all this for long-term growth, so I think it's crucial to consider payments as a part of your strategy for 2025 and beyond.
