Kredivo

The role of payment within the commercial ecosystem is undergoing a profound revolution, driven by the development of the global digital economy and the digitalisation of consumer habits. Payments are no longer merely the final step in a transaction; they have become a critical factor influencing conversion rates, user experience, and purchasing decisions.

This transformation is being fuelled by advances in technology, evolving consumer behaviours, and innovation in business models, resulting in an increasingly diversified and multi-layered payments landscape. The popularity of digital payments is one of the most notable trends, with e-wallets becoming a mainstream payment method for digital consumers. At the same time, emerging solutions such as Buy Now, Pay Later (BNPL) are gaining traction globally by offering greater flexibility that improves both average order value and conversion rates.

Southeast Asia, particularly Indonesia, has become one of the most closely watched regions in this transformation. As one of the region's most dynamic and high-growth economies, Indonesia has emerged as a key market for the expansion of e-commerce and digital payments. According to Statista, Indonesia's e-commerce user base surpassed 58 million in 2023, with market penetration reaching 21.56%, and is projected to rise further to 34.84% by 2029.

IDC research published in 2024 also shows strong momentum in Southeast Asia's digital payments sector. Adoption of BNPL and mobile wallets increased significantly over the past year and is expected to account for 7% and 31% of regional e-commerce payments respectively. In March 2024 alone, monthly BNPL transaction volume across the region reached USD 382 million, representing year-on-year growth of 24%.

Against this backdrop, Kredivo Group, founded in 2016, has grown into one of Indonesia's leading BNPL service providers. Through its digital credit solutions, the platform enables fast credit approvals and offers users a range of flexible payment options, including 30-day interest-free repayment plans.

Today, Kredivo Group operates three core products: Kredivo, KrediFazz, and Krom. Kredivo currently serves approximately 5 million Indonesian users, with its primary customer base consisting of the country's rapidly expanding middle class, millennials, and consumers underserved by traditional financial institutions.

Kredivo's BNPL solutions are now widely adopted across sectors such as food and beverage, groceries, tools, consumer electronics, health and beauty, home appliances, automotive, and travel, helping consumers access more flexible and affordable payment options.

Properties

The following table lists the product properties supported by Kredivo:

User experience

Note: The following payment flows on different terminals are for reference only. For supported merchants' terminal types, consult Antom Technical Support.

The following screenshots show the journey of paying with Kredivo:

Note: After the payment is completed, the page will redirect to the merchant's results page (P5 > P6), which requires the buyer to manually switch back to the merchant app instead of automatic redirection.

FAQ

1. What are the benefits of Kredivo for consumers?

• Access to credit limits of up to IDR 50 million for purchases at thousands of online and offline merchants across Indonesia;
• Flexible repayment options, including pay next month or instalment plans of 3, 6, 9, 12, 18, or 24 months, with no down payment required;
• Pay next month with 0% interest and no additional service fees.

2. Is Kredivo available across all Indonesian cities?

Kredivo's Basic and Starter account services are available nationwide across Indonesia.

Its Premium account services are available in selected cities and regions, including Greater Jakarta, Bandung, Surabaya, Semarang, Palembang, Medan, Bali, Yogyakarta, Solo, Makassar, Malang, Sukabumi, Cirebon, Balikpapan, Batam, Purwakarta, Padang, Pekanbaru, Manado, Samarinda, Kediri, Tasikmalaya, Tegal, Lampung, Banjarmasin, Pontianak, Cilegon, Bontang, Tanjung Pinang, Metro, Dumai, Gowa, Maros, Banyuasin, Deli Serdang, Brebes, Karanganyar, Banjarbaru, Karawang, Mojokerto, Sukoharjo, Demak, Klaten, Kendal, Kudus, Banyuwangi, Bitung, Kamper, Minahasa, and North Minahasa.

3. What are the requirements for applying for Kredivo?

To register for a Kredivo account, users must meet the following requirements:

• Be an Indonesian citizen (WNI);

• Be between 18 and 60 years old;

• Reside in Indonesia;

• Earn a minimum monthly income of IDR 3 million.

4. Is personal information secure on Kredivo?

Kredivo regards the protection of users' personal information as a top priority. The platform encrypts sensitive data and implements multiple layers of security protection across physical, electronic, and operational processes to safeguard user information.

5. How developed is Indonesia's BNPL market, and does Kredivo hold a strong market position?

Indonesia's BNPL market is experiencing rapid growth, with user penetration continuing to rise through 2025. The market primarily serves young consumers and middle-class users aged 25–45, a demographic that strongly prefers flexible payment options and represents a core customer segment for both online and offline merchants. As one of Indonesia's leading BNPL providers, Kredivo has maintained strong brand recognition and high user adoption through its mature service ecosystem and broad coverage across consumption scenarios. By integrating Kredivo through Antom, merchants can more effectively reach Indonesia's growing instalment-payment user base and high-potential consumer segments, helping improve competitiveness and transaction conversion rates.