If you’re expanding into the Philippines, a card-only checkout can leave money on the table. Many shoppers prefer cashless payment options like mobile wallets and QR, especially in day-to-day retail settings such as large malls.
Maya is a key local payment method to support: in 2024, it processed over PHP 1 trillion (almost USD 17 billion) in merchant payments and was recognized by Visa as the top acquirer for merchant transaction volume.
This guide breaks down what Maya is, how it compares with other payment methods, and the most practical ways global merchants can add Maya to their payment stack.
Maya is a local payments ecosystem: customers use a Maya wallet account they can fund and pay from, while merchants can accept Maya online (via hosted checkout, APIs, or plugins) and in-store through QR.
Many Filipino users still move between cash and digital payments. Maya supports multiple “cash-in” paths into the Maya Wallet, including over-the-counter partners such as convenience store counters and services found in malls and supermarkets. Maya users can cash in to their Maya wallet with a minimal convenience fee.
This helps explain why wallet payments remain practical even in a cash-heavy market: customers can convert physical cash into “Maya cash” (wallet balance) and then pay digitally.
Maya Bank’s customer base reached 5.4 million users by the end of 2024, representing a 71% year-on-year increase, a clear indicator of scale and adoption.
These options aren’t mutually exclusive, but many high-performing Philippine checkouts offer a mix. Here’s a practical way to think about each:
|
Payment method |
What it is |
Best for |
What to watch |
|
Maya |
Wallet + QR + online acceptance options |
Local wallet users; online + offline coverage |
Choose the right acceptance path (PSP vs direct vs plugin vs QR) |
|
GCash |
Wallet ecosystem widely used in PH |
Wallet-preferred shoppers; in-store QR journeys |
Settlement/reporting flows depend on your merchant setup |
|
QR Ph |
National QR code standard for interoperable payments |
In-store/omnichannel acceptance using one QR across participating institutions |
Operability, reconciliation, and fee structures depend on provider; QR Ph’s goal is interoperability |
|
Cards |
Debit/credit card rails |
Higher AOV segments, international customers, subscriptions |
3DS may apply depending on issuing bank; disputes/chargebacks handling |
The right choice depends on your channel mix (online vs in-store), speed-to-market needs, and how much control you want over the integration.
Working with a payment service provider (PSP) is often the fastest way for global merchants to add Philippine payment methods without building a direct local integration. It’s key to confirm that the PSP supports Maya, GCash, QR Ph, and credit cards.
The chosen PSP should also be able to handle settlement currencies and FX with clear payout options, provide reliable refunds/disputes workflows and reconciliation reporting, and offer orchestration features like routing and retries. Antom is one example of a reputable payment partner; the right fit depends on your Philippine expansion plan.
If you want tighter control (or already operate locally), you can integrate directly.
If you’re on an established e-commerce platform, plugins can shorten implementation time.
Maya’s developer documentation lists plugins as an integration method (including Shopify, WooCommerce, and Magento).
Operationally, plugins are usually best when:
For physical-store, pop-up, retail, restaurant, and service merchants, QR-based flows are a common path. A key advantage of QR Ph is that merchants can accept payments from multiple banks and e-wallet apps using one QR code. QR Ph is BSP-supervised, and customers pay with their phone by scanning a QR Ph code.
If you’re evaluating costs, Maya Business publishes different transaction fees for QR Ph depending on the solution type (offline vs online).
Use this as a practical checklist for implementation planning.
First, choose where Maya should show up in your customer journey: online checkout (web), in-app payments, in-store QR acceptance, or an omnichannel setup that connects online and offline sales with shared reporting.
Keep the checkout copy simple: label Maya clearly (for example, “Pay with Maya wallet” or “Pay via QR Ph”), keep the flow short on mobile, and offer a fallback like cards in case a customer switches methods mid-checkout.
Before you launch, confirm settlement timing and payout location, how you’ll reconcile transactions (order ID vs payment ID), how refunds are initiated and reported (including partial refunds), and how chargebacks are handled for card payments.
Test the full journey end-to-end: successful Maya wallet/QR payments, failed attempts and retries, refunds (including partial refunds), and, if you use them, webhooks or payment status notifications.
Accepting Maya is a practical step toward paying the way customers in the Philippines already live and shop. When checkout feels familiar and mobile-friendly, customers hesitate less and complete purchases with more confidence.
As you expand or refine your setup, working with a payment partner like Antom can help you bring these options together through a single integration. You stay flexible, your payment mix stays local, and your business stays ready as customer expectations continue to shift.