Antom | Knowledge Source

Payment service providers explained: How to choose the right one

Written by Admin | Sep 18, 2024 7:00:00 AM

The e-commerce landscape is booming, with global sales projected to hit US$4.12 trillion in 2024 and anticipated to climb to $6.48 trillion by 2029. In the United States and Europe, nine out of ten consumers have made a digital payment over the past year. As more consumers embrace online shopping, merchants need to adapt to this digital shift.

Part of this is understanding payment service providers (PSPs) and how to choose the best one for your business. The right PSP can support your business's growth by offering the right mix of payment methods, security, customer experience and scalability.

What is a payment service provider?

A payment service provider is a company that provides services allowing businesses to accept transactions from customers. Acting as an intermediary between merchants, banks and customers, they enable a wide range of online payment methods including credit card payments, debit cards, digital wallets, mobile payments, bank transfers and Buy Now, Pay Later, through one integration.

How do payment service providers work?

When a customer makes a purchase online, the PSP manages the entire payment process to ensure a seamless transaction. The typical steps include:

Step 1

Payment authorisation

The customer selects a payment method and enters their payment details. The PSP securely transmits this information to the acquiring bank and relevant financial networks to request authorisation.

Step 2

Transaction processing

Once authorised, the PSP processes the payment by communicating the transaction request with the issuing financial institution to transfer funds from the customer's account to the merchant's account.

Step 3

Settlement

After processing, the PSP ensures the funds are settled and deposited into the merchant's account.

 

What do payment service providers do?

PSPs don't just facilitate payments though – they offer a suite of services that streamline and secure the transaction. These include:

Payment gateway services

  1. Streamline payments between customers, banks and merchants
  2. Integrate with e-commerce platforms

Security and fraud prevention

  1. Protect payment data with encryption and tokenisation
  1. Monitor transactions to detect and prevent fraud

 

Global payment processing

  1. Support payments in various currencies for international sales
  2. Manage currency exchange so payments are converted and settled in merchant's preferred currency

Reporting and analytics

  1. Provide detailed reports on sales, refunds and chargebacks for a clear view of financial activities
  2. Analyses purchasing patterns and customer preferences

Compliance and regulatory adherence

  1. Comply with anti-money laundering and counter-terrorist financing regulations
  2. Ensure compliance with laws and standards like GDPR and PCI DSS

 

 

Payment methods offered by payment service providers

Providing customers with their preferred payment method goes a long way in enhancing their shopping experience. When customers can choose their preferred payment option, they're 54% more likely to complete a purchase, leading to higher conversion rates and reducing cart abandonment. Conversely, almost 1 in 10 consumers cited a lack of payment methods as their reason for not finalising their purchase.

In addition to boosting conversion rates, accommodating diverse payment preferences can expand your customer base and increase customer loyalty. 44% of consumers are more likely to trust a business if they have a robust payment process with their preferred payment method.

  • Credit cards: Allows purchases on credit, payable at a later date. Popular credit card networks include Mastercard, Visa and American Express
  • Debit cards:Directly deducts funds from the consumer's bank account
  • Bank transfers: Electronic transfer of funds between the customer's and merchant's bank accounts
  • Direct debit: Authorises businesses to withdraw funds from customer accounts
  • Digital wallets: Stores payment information for online and in-store purchases. Popular wallets include Alipay, Apple Pay and Google Pay
  • Mobile payments: Transactions made via smartphones using payment apps
  • Cryptocurrencies: Digital currencies like Bitcoin used for online transactions
  • BNPL: Allows deferred payments in instalments for purchases
  • Prepaid cards: Preloaded cards used for payments until the balance is exhausted

Benefits of using a PSP

On a basic level, a PSP lets you focus on your business by taking care of the entire payment process. But partnering with a payment service provider offers other advantages too, from reaching more customers around the world to streamlining your business operations. Here's a breakdown of the key benefits.

  1. Simplified setup and integration
    PSPs provide user-friendly APIs and integration tools, plus simplified onboarding, so you can quickly incorporate payment processes in your websites or applications. This efficiency eliminates the need for separate merchant service accounts and payment gateways, or the paperwork typically associated with traditional merchant account providers.
  2. Access to multiple payment methods
    By consolidating various payment methods into a single platform, you can accept credit and debit cards, digital wallets, bank transfers and more. This versatility caters to diverse customer preferences, while reducing overheads from multiple platforms.
  3. Improved customer experience
    By supporting a variety of payment options and ensuring quick, secure transactions, PSPs contribute to a positive customer experience, leading to loyalty and repeat business.
  4. Expanded global reach
    Engage with international customers seamlessly by accepting different currencies and region-specific payment methods. Entry into new markets becomes easier and broadens your customer base.
  5. Integration with business tools
    PSPs can integrate with various business tools such as accounting software, CRM systems, and inventory management platforms, streamlining operations and providing a holistic view of business performance.
  6. Enhanced security and compliance
    PSPs must adhere to industry standards and regulations, such as the Payment Card Industry Data Security Standard (PCI DSS), ensuring secure transaction processing. This compliance reduces the burden on you to maintain stringent security measures independently.
  7. Advanced fraud detection and prevention
    Using sophisticated tools and real-time monitoring, PSPs detect and prevent fraudulent activities, safeguarding your business from potential financial losses and maintaining customer trust.
  8. Comprehensive reporting and analytics
    PSPs offer detailed insights into transactions and customer behavior through reporting tools. These analytics assist businesses in making informed decisions and optimizing online payments.
  9.  Scalability to support business growth
    PSPs are designed for businesses of all sizes, from startups to multinational enterprises. With features that scale as you do, this flexibility means that as your business expands, your payment processing capabilities can seamlessly adapt without requiring a change in providers.
  10. Dedicated customer support
    You should expect responsive customer service from your PSP, to address any issues or questions that arise during payment processing. This support is invaluable, especially for small businesses that may lack in-house payment processing expertise.
  11. Cost-effective solutions
    Often with competitive pricing models, including flat-rate fees and minimal upfront costs, PSPs may be an economical choice for small to medium-sized businesses.

How to choose the right payment service provider

Selecting the right payment service provider directly influences your transaction efficiency, customer satisfaction and overall growth. Consider the potential disruption and costs if you select a PSP for your current business stage but outgrow it within a few years.

This could lead to operational challenges, such as system limitations that hinder transaction processing, and may require a time-consuming and costly transition to a more suitable provider. Or, if your PSP lacks strong security measures, your business may become vulnerable to data breaches, leading to financial losses and reputational damage.

1. Assess your business needs

Begin by evaluating your specific requirements, both now and in the future. You'll want a PSP that can grow with your business.

  • Payment methods: Identify the options your customers prefer, whether that's card, wallet or BNPL. Ensure the PSP supports these methods.
  • Transaction volume: Consider your current and projected sales volumes to find a PSP that can handle your business scale.
  • Target markets: If you operate or plan to expand internationally, choose a PSP that supports multiple currencies and is available in your target regions.
  • Payment options: Consider the billing options that align with your business model. If you operate on a subscription model, you'll want to offer subscription payments. Other options like scan to link and auto debit can reduce friction and raise conversion rates.

2. Evaluate security and compliance

With 43% of e-commerce consumers having experienced payment fraud, security is vital in payment processing.

  • PCI DSS compliance: The PSP must comply with the Payment Card Industry Data Security Standard to protect sensitive data.
  • Fraud prevention: Look for advanced fraud detection and prevention tools to safeguard your sales.

3. Analyse fees and pricing structures

Understanding payment processing fees and choosing the right structure will directly impact your profit margins; choosing a cost-effective payment processor is essential.

  • Transaction fees: Compare per-transaction charges among PSPs.
  • Additional costs: Be aware of setup fees, monthly fees, chargeback fees, and any hidden costs.

4. Consider integration and technical support

If you don't have a large development team in-house, you'll be relying on the PSP to resolve many of your issues.

  • Compatibility: Make sure the PSP integrates smoothly with your existing systems, such as your website, shopping cart, or accounting software.
  • Developer resources: Are there comprehensive APIs and documentation to simplify integration?
  • Customer support: Prompt, reliable support is essential if any problems arise.

5. Review reporting and analytics

Data insights can drive business decisions.

  • Transaction reports: Look for detailed reporting features that provide insights into sales, customer behaviour, and payment trends.
  • Dashboard interface: A user-friendly dashboard can simplify financial management.

6. Test user experience

The payment process should be seamless for customers.

  • Checkout process: Evaluate the ease and speed of the checkout experience; more than one in five consumers listed long or complicated checkout processes as the reason for cart abandonment.
  • Mobile optimisation: With the rise of mobile commerce, the payment process needs to be optimised for mobile devices.

Expand your business with Antom's payment solutions

The right payment service provider can streamline payments, reduce costs and support your business growth. At Antom, we provide seamless integration with over 100 currencies and hundreds of payment methods, enabling you to reach billions of consumers in 40+ markets.

Our customisable online checkout supports digital wallets, mobile wallets, online banking, cards, over-the-counter (OTC) payments, and national gateways, ensuring you can accept global payment methods effortlessly. Additionally, we offer subscription payments and auto debit features, ideal for merchants with recurring billing needs.

Contact us today to find out how we can support your business.